Qualitative vs Quantitative Research
On a broader perspective, all researches can be classified into two groups Qualitative Research and Quantitative Research
Advantages and Disadvantages of Qualitative Research
Advantages and Disadvantages of Qualitative Data Analysis. Provides depth and detail : looks deeper than analysing ranks and counts by recording attitudes, feelings and behaviours. Creates openness: encouraging people to expand on their responses can open up new topic areas not initially considered